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From Stalled Growth to 50% More New Patient Inquiries a Month

A growing OB/GYN practice north of Boston needed to modernize its marketing, rebuild its online reputation, and create a more consistent patient acquisition process.
Bubbly brought the practice’s website, social media, reviews, advertising, and patient materials together under one strategy. The resulting system helped the practice strengthen patient trust, generate consistent inquiries, and successfully open a fourth office with an established patient base.
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Featured Results

50%

More new patient inquiries per month

7,900%+

Increase in five-star review volume

4.8 Stars

Average rating across practice locations

458K

Social media views over 18 months

Results reflect the practice’s reported performance during its engagement with Bubbly. Marketing was one component of the practice’s overall growth.

The Challenge

A Trusted Practice That Did Not Feel Approachable Online

This established OB/GYN practice provided trusted, patient-centered care, but its marketing did not reflect the warmth, personality, or quality of the patient experience.

The website felt cold and clinical. Social media was inconsistent, and the feed lacked cohesive colors, fonts, and a recognizable visual identity. Prospective patients had few opportunities to see the providers, understand the practice’s approach to care, or build familiarity before scheduling an appointment.

The practice was also receiving negative reviews without a reliable system for encouraging satisfied patients to share their experiences. Before working with Bubbly, the practice generated only five to ten new reviews per year.

At the same time, new patient growth had stalled. The practice needed a clearer acquisition system that could support its existing offices and build demand for a new location.

Key Challenges

Limited new patient growth
A cold and clinical website
Inconsistent social media activity
No cohesive visual identity
Limited provider and team visibility
Only 5 to 10 new reviews per year
Negative reviews disproportionately influencing the practice’s reputation
Limited visibility into new patient referral sources
Disconnected marketing channels
A new office that needed an established patient base

The Priority

Build Trust, Strengthen Reputation, and Create a Path to Growth

For an OB/GYN practice, trust begins long before a patient walks through the door.

The priority was to create a warmer, more human brand presence that helped prospective patients feel comfortable with the practice, providers, and care experience before making an appointment.

Bubbly also needed to establish consistency across the website, social media, and in-office materials while introducing organized systems for reviews, referral tracking, advertising, and patient acquisition.

Our Priorities

Modernize the practice’s digital presence
Create a warmer and more approachable patient experience
Introduce prospective patients to providers before their appointments
Establish a consistent visual identity
Strengthen the practice’s online reputation
Generate more positive patient feedback
Track new patient referral sources
Build a measurable patient acquisition system
Support the opening and growth of a fourth location

The Bubbly System

One Connected Strategy Across the Patient Journey

Bubbly began with a two-hour strategic deep dive and weekly meetings to understand the OB/GYN client’s brand, patients, providers, growth goals, and operational priorities.
From there, we built a connected marketing system that improved how patients discovered, evaluated, and interacted with the practice.

Brand Strategy and Photography

We coordinated a professional photo shoot to capture warm, current images of the providers, staff, and offices.
The new photography gave the practice a more human presence and helped prospective patients recognize their care team before arriving for an appointment.

Website Transformation

Bubbly redesigned and refreshed the practice website to create a warmer, clearer, and more patient-friendly experience.
We also resolved a website hacking incident, restored the site, and established a more secure and dependable digital foundation.

Social Media Management

We developed and implemented a monthly social media calendar that balanced patient education, practice news, services, and team-focused content.
The practice’s social pages were optimized for engagement, and the feed was redesigned using consistent brand colors, fonts, photography, and messaging.

Content and Search Visibility

We published monthly blog content that answered patient questions, highlighted relevant services, and supported the practice’s long-term search visibility.

Reviews and Reputation

Bubbly introduced a systematic process for requesting and generating reviews across the practice’s locations.
This gave satisfied patients an easy way to share their experiences and helped ensure that the practice’s online reputation more accurately represented the quality of care patients were receiving.

Google and Paid Advertising

We set up and managed Google Business Profiles and Google Ads to improve local visibility and reach prospective patients actively searching for an OB/GYN north of Boston.

Measurement and Patient Acquisition

Bubbly tracked referral sources and Google Ads performance each month, giving the practice greater insight into which channels were generating inquiries and new patients.

In-Office Patient Materials

We redesigned business cards, appointment cards, billing materials, and other patient-facing items so the practice looked polished and consistent across every touchpoint.

The Numbers Tell the Story

The connected strategy produced measurable improvements in patient inquiries, reviews, ratings, social media performance, and the practice’s ability to grow.

50+ New Patient Inquiries Every Month

The practice began generating more than 50 new patient inquiries per month, creating a stronger and more consistent path for patient growth.

A Fourth Office With an Established Patient Base

Increased visibility and a more organized patient acquisition process helped the OB/GYN client successfully open a new office with an established patient base.

From 3.7 to 4.8 Stars

The average rating across the practice’s locations increased from an all-time low of 3.7 stars to 4.8 stars.

Nearly 1,700% Increase in Content Interactions

During the most recent 18-month reporting period, social content interactions remained nearly 1,700% above the original baseline, demonstrating substantially stronger patient engagement.

633% Increase in Page Visits

Social media page visits increased by approximately 633% compared with the original 18-month baseline.

458,000 Social Media Views

The practice’s social media content generated approximately 458,000 views during the most recent 18-month reporting period.

From 3.7 to 4.8 Stars

3.7 ★

Before Bubbly

4.8 ★

With Bubbly

+1.1 ★

Improvement
Average rating across the practice’s locations

More Than 7,900% Growth in Five-Star Reviews

Before Bubbly, the practice averaged only five to ten reviews per year.
With a consistent review-generation system in place, the practice began generating more than 400 five-star reviews every six months. This represents an increase of more than 7,900% compared with the lower end of its previous annual review volume.

5–10 reviews per year

Before Bubbly

400+ five-star reviews every six months

With Bubbly

From an Inconsistent Feed to a Trusted Patient Resource

Before Bubbly, the practice’s Facebook and Instagram accounts generated the following results over approximately 18 months:
5,600 people reached 334 content interactions 1,500 page visits
After implementing a consistent content strategy, updated photography, team-focused storytelling, and cohesive visual branding, the practice saw dramatic improvements.
Metric
Original Baseline
Growth With Bubbly
Content interactions
334
Nearly 1,700% higher
Page visits
1,500
633% higher
Social media views
Not previously tracked
458,000 views

Helping Patients Feel Familiar With Their Care Team

Choosing an OB/GYN is deeply personal. Patients want to understand who will care for them, whether they will feel listened to, and what they can expect from the practice.
Updated photography, provider introductions, team features, patient education, and consistent social media content gave prospective patients an opportunity to become familiar with the four-office OB/GYN practice before their appointments.
Instead of encountering a cold or clinical digital presence, patients could see the people behind the practice and gain a clearer sense of its approach to care. This created a calmer, more familiar, and more trust-building experience from the first online interaction.

The Client Experience

A More Organized System Behind the Growth

The transformation also made marketing easier for the practice’s owners, managers, and administrative team.
Instead of managing individual vendors, isolated channels, and inconsistent marketing tasks, the OB/GYN practice could rely on one team to oversee the complete strategy.

What Became Easier

Marketing was outsourced to one connected team
Patient acquisition became more organized and measurable
Referral sources and advertising performance were tracked monthly
The practice developed a cohesive digital and in-office presence
Providers and staff became more visible to prospective patients
Patients could build familiarity before their appointments
Practice updates and patient education were shared consistently
Review generation became a repeatable process
Marketing could support the opening of additional locations
Website, social media, search, reviews, advertising, and office materials worked together

Is Your Practice Missing Opportunities to Grow?

Your practice may provide exceptional care, but prospective patients still need to find you, trust you, and understand why you are the right choice. Bubbly connects the marketing channels that influence patients and turns them into a more organized system for visibility, trust, and growth.

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