What makes a perfect email? Unfortunately, there is not one secret ingredient to email success. However, there are many components that do contribute to a well-developed email.
So, what does this type of email consist of? The following seven topics are must-haves for a performing email.
- Subject Line
The first part of a perfect email is the subject line. According to SuperOffice, 33% of subscribers say they are likely to read your email simply because of the subject line!
There are multiple strategies to use when crafting your subject line. You can include a call-to-action, create urgency, use industry buzzwords, and more. Decide what is best for your industry and what your customers want.
Check out Net Atlantic’s free Email Subject Line Grader to test your subject line!
2. Personalization
Email personalization is when you use a subscriber’s data to create a targeted email. This could be used in a variety of ways. You can use their name to start the email with, “Hi, Alyssa!”, or “Alyssa, this offer expires soon”. You can use their demographics to create emails that are more targeted for their gender, location, age, and race.
This is crucial because your reader is more inclined to read your email when it is personalized. It resonates with them and creates urgency and a personal connection with your brand.
3. Body
Your email body should be two things: concise and compelling. It should be short, sweet, and to the point. It should also be convincing enough that your reader will click-through and take advantage of your offering.
4. Images
Readers are automatically drawn to images, as many are visual learners. They are visually appealing and make an email look that much better.
Consider using infographics for displaying data. Venngage is a great tool to create infographics. Canva allows you to create your own images. Someecards provides funny images for every situation.
5. Email Templates
Finding an ESP with customizable or a variety of email templates will strengthen your email. It will make your email stand out compared to boring black and white emails. They create efficiency and a consistent brand image in the inbox.
6. Call-to-Action
Whatever offer is enticing for your readers, you will want to make it stand out in your email. Make it bold, put it near the top, and make it compelling enough. Our favorites include “Act Now!”, “Get Your Free Whitepaper Today”, and “Join for Free”.
7. Option for Mobile
According to SuperOffice, 81% of all emails are now opened and read on mobile devices
It is crucial that you format your emails so they can be read on mobile. Nothing is worse than when emails come up zoomed in or out, images cannot be seen, and the text is too big or small to read. Responsive email templates are the best solution for this, which most ESP’s offer. Check out information on Net Atlantic’s responsive email templates here.
The best way to test whether or not your email is in responsive format is to send a draft. Read it on your phone and computer. This will give you an idea of how it looks.
Conclusion
There are other aspects that go into a high-performing email campaign. These seven parts will lead to conversions, click-throughs, sales, and much, much, more.
About Net Atlantic
Net Atlantic is an industry leader in email marketing. Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes to communicate effectively online. As an Email Service Provider (ESP) Net Atlantic offers clients professional feature-rich email marketing and communications solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management, and responsive technical support, Net Atlantic’s solutions provides clients with the ability to create, send, track and manage email marketing campaigns successfully. To learn more about Net Atlantic’s email marketing solutions, please visit www.netatlantic.com.
Resources
Net Atlantic’s Email Subject Line Grader: http://www.emailsubjectlinegrader.com/
Canva Graphic Design Tool https://www.canva.com/
Venngage Infographic Maker https://venngage.com/
Someecards Funny Images https://www.someecards.com/
Responsive Email Template Information https://www.netatlantic.com/emailmarketing/customizabletemplates/
