Cara and Isabel Bubbly Creative Salem MA Marketing

4 Canva Tips to Improve Your Social Media Presence

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Canva is an incredible tool that can help your small business with almost everything they need in terms of graphic design, from presentations to LinkedIn banners. You can even edit PDFs! You don’t have to be experienced in design to get the most out of Canva, but their many different features and templates can get overwhelming.  Our experts here at Bubbly Creative are here to share some examples of what you can make on Canva that will help your small business stand out.


Create Beautiful Customer Testimonials

Have a great review from a client that you’re not sure how to share? Turn it into a testimonial graphic to post on Facebook, Instagram, or LinkedIn! There are endless options for templates to choose from, just find one that matches your brand and adjust from there! Using the quick create feature, you can edit the same design in a variety of different sizes for different social media channels. This means that you can create a post for Facebook, Instagram, stories, etc. all at once; Canva will adjust your design to fit each one! Here is an example of a client testimonial we made using Canva.

Master Your Reels

Though Instagram reels have only been a feature since 2020, they are a great way to boost your company’s visibility on the social media site. Reels are videos that anyone can make, shared to your page, with a length up to 90 seconds (although we recommend keeping them under 30!). When Instagram users are watching reels, they are shown in an endless feed, boosting your video’s chances of being discovered by interested parties. Canva now offers a free video editing tool, complete with customizable templates for animated Instagram reels! 


Level-Up Your Instagram 

If you are looking to step up your small business’s Instagram game, stories and highlights are a great way to make your page stand out. Stories let you interact with your audience in real-time, ask questions, take polls, or make announcements that people may have missed on your page. Sorting your stories into highlights gives your audience or potential new followers a chance to look through your stories based on the specific category that they are most interested in. Canva makes creating stories easier than ever, in both still image and video formats! 

Our story highlights are divided into categories that will be of interest to different people who visit our page! Potential new clients might watch the “clients” highlight to learn more about who we work with, while people who also work in marketing might watch our “memes” highlight for relatable content about the job. 


Make Your Words POP!

Similar to client testimonials, it can often be more effective to turn a written piece of information into a graphic, rather than leaving it as a caption. Canva can help you easily turn a statistic or fun fact into an eye-catching image for your social media pages. Canva also offers a variety of visual effects that add movement to your graphic, further increasing the odds of grabbing someone’s attention! This is a great way to add energy and POP to your page, rather than posting only static images. 


Get the Help You Need to Master Canva

Now that you know of some of the incredible tools Canva has to offer, let us teach you how to use them! The Bubbly Creative team is here to give you step-by-step lessons to create WOW-worthy social templates in Canva! We’ve been using and teaching Canva for over 5 years and we’re ready to share our knowledge. The tips we’re sharing are what we use with our own clients. We’re excited to help you make some beautiful Canva templates and have some fun along the way! 

Sign up for the course, today!